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  • Our Mission

    Our mission is to revolutionize snacking by providing delicious, nutritious options that empower individuals to make healthier choices without compromising on taste. We are dedicated to sourcing fresh ingredients from local farms, supporting sustainable practices, and promoting the well-being of our community.

  • Our Values

    They say, ‘If you cannot live longer, then live deeper’. Our lives on this extraordinary planet are constantly evolving, leaving human beings to grasp the knowledge of this advanced world while incorporating the new values with it. The passion that flows through our veins is often hosed down by the quickness of time, making us the victims of a monotonous life. We at Vita Etica focus on pushing the idea of 'voluntary simplicity‘ and ‘downshifting,’ it emphasises a less-is-more approach, focusing on offering you quality products to live a quality life.

  • Vision Statement

    Our vision is to be a leader in the healthy snacking industry, inspiring a movement towards mindful eating and sustainable agriculture. We strive to create a world where everyone can enjoy guilt-free snacks that contribute to their health and happiness, while also fostering strong connections between consumers and the farmers who grow their food.

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Meet our founder, Aishwarya, the visionary behind Vita ètica, a healthy snacking brand dedicated to transforming the way we think about indulgence. With a passion for nutrition and a deep-rooted commitment to sustainability, Aishwarya embarked on a mission to create snacks that not only taste great but also nourish the body and support local farmers. Being a certified nutritionist, she recognized the importance of using fresh, high-quality ingredients sourced directly from the farm. Aishwarya believes in a holistic approach to snacking, where every product reflects a dedication to health, ethical practices, and community support.