Our Story

The idea behind Vita ètica began in a small village, where generations of a farming family cultivated the land with love and respect for nature. As fast food and processed snacks became the norm, they chose to honor their roots by creating a snack that brings the purity of their farm to the world—healthy chips made from fresh vegetables, free from preservatives and artificial colors. Every batch reflects their commitment to sustainability, authenticity, and the beauty of honest, farm-grown produce. Vita ètica is more than a snack; it’s a journey back to nature, supporting farmers and nourishing communities with every bite. From our farm to your heart.

What we do?

• Wholesome Snacking for All Ages: Our brand offers nutritious and delicious snacks designed for both children and working professionals.
• Farm-Fresh Ingredients: At Vita Etica, we pride ourselves on sourcing all our raw materials from our own farm, ensuring freshness and quality in every bite.
• Nutritionist Approved: Our snacks are crafted with the guidance of nutritionists, guaranteeing they meet the highest standards for health and wellness.
• Fresh Vegetable Transformation: We grow fresh vegetables on our farm and expertly convert them into delicious snacks, making healthy eating convenient and enjoyable.
• Supporting Farmers: We are committed to supporting our team of farmers throughout the year, helping maintain their standard of living and fostering a sustainable farming community.
• Quality Over Profits: At Vita Etica, we prioritise quality over profit, ensuring our snacks are made with care rather than bulk production, which means no preservatives are ever added.
• Guilt-Free Snacking: With Vita Etica, you no longer have to compromise on snacking; our products offer a wholesome way to indulge without the guilt.
• Year-Round Availability: Our chips are available all year round, so you can indulge your snack cravings anytime, knowing they cater to your health needs
• Generational Knowledge: Our approach combines the wisdom of aged farmers, who know traditional cultivation methods, with the innovation and energy of the younger generation, ensuring authentic and high-quality produce.
• Collaboration for Freshness: By utilising the skills of experienced farmers and the hard work of younger ones, we create fresh batches of vegetables that are transformed into delicious chips and snacks.
• Commitment to Wellness: We believe snacking can be both satisfying and nutritious, and we’re dedicated to helping you make healthier choices every day.
• Healthy and Ethical Choices: With Vita Etica, you can enjoy snacking without guilt, knowing that each product supports sustainable farming and the livelihoods of those who grow your food.